Goals get us moving and working.
If our eyes are set on the prize, we take action at every opportunity we find – typically we see and create the opportunities just to reach the goal. The bigger the goal, the bigger the effort, time, and resources required.
The question is: is it the goal or the strategy that gets us the results?
Most of you have heard about SMART goals; essentially creating goals that are more specific, measurable, attainable, realistic and time bound. This gives us more clarity on what it is that we desire to achieve hence more chance reaching it. The back of most goals that are achieved will be a rigorous set of strategies and plans that have been set in place. Some argue that simply stating the goal and remaining open to the ‘universe’ and waiting for the opportunity to present itself goals can be magically manifested, something I rarely subscribe to in my business or that of my clients.
Simply stating a goal and hoping for it to come to fruition is more akin to insanity than anything else and would have more graves in the graveyard than those that have spent the time to critically think out and plan a strategy. The ultimate attainment of ‘a’ goal will come down to the successful application of a plan, well constructed and consistently executed, that if focused on in isolation of the ultimate goal will be achieved without the need to revisit the goal. This is done merely to check in during the journey to see if the desired outcome is indeed still as initially intended and to continue to serve as a guide for any adjustment.
The gold here in my opinion is not having the goal (I am not dispelling the need for them), it is spending the time to think out a strategy and build a plan for attaining a goal. Furthermore the real gold will not even be in the plan itself but in the planning, where the critical thinking is undertaken to construct the processes and systems that need to be created, measured and tweaked to achieve the result.
So don’t get hung up on the goal, which is just the beginning of the process.
Get hung up in developing a good strategy for attaining your goal and focus your energy on executing your plan with consistent measurable action.